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ADRILUZZATTO | CREATIVE ART DIRECTOR

#FRESHNFURIOUS

The Paris Game Week is one of the most anticipated gaming events of the year. And to leverage Subway's new partnership with Uber Eats, we turned our delivery into a nationwide social and interactive game:  3 major cities, 9 Sub-riders and real-time clues.

The rules were simple: Find them, snap them and tag us to win up to 1 month of Subs on Uber Eats.

SOCIAL BUMPERS

Stories and posts introducing the game and our riders. 

REAL-TIME CLUES

RECAP VIDEO

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