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ADRILUZZATTO | CREATIVE ART DIRECTOR

COFFEE X COFFEE

By 2050, 60% of the world-s coffee will disappear due to global warming. And with many different medias focused on raising awareness around the extinction of animals, agriculture is put aside and people are not aware that 13 coffee species are now claimed to be critically endangered. 

Nespresso created the World Coffee Foundation, a foundation dedicated to help and save coffee agriculture, raising awareness about the current state of the future of these plants, but more importantly, taking action for its preservation.

The WCF wil work towards the conservation of coffee by advocating for a sustainable method to better grow the plants, by applying the Nespresso Standards.

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